Terms and Conditions

Effective Date: July 12, 2025

Welcome to Optimize Rate (“we,” “us,” or “our”), a business registered and operating in Hong Kong, accessible at www.optimizerate.com (the “Website”). These Terms and Conditions (“Terms”) govern your access to and use of our Website and the services provided through it. By accessing or using our Website, you (“User,” “you,” or “your”) agree to be legally bound by these Terms. If you do not agree with any part of these Terms, you must not use our Website.

1. Company Information

Optimize Rate is a Hong Kong-registered business providing digital services to enhance website conversion rates. For inquiries or support, please contact us via our contact form at https://optimizerate.com/contact-conversion-rate-optimization-agency.

2. Services Provided

Optimize Rate offers information, strategies, and tools designed to improve website conversion rates, meaning increasing the likelihood that a visitor to your website will take a desired action (e.g., making a purchase, submitting a form, or engaging with content). Our services may incorporate third-party artificial intelligence (AI) technologies, analytics tools, or other third-party services to provide insights.

No Guarantee: All information and tools provided are for guidance and informational purposes only. Due to the nature of third-party tools and AI technologies, we do not guarantee the accuracy, completeness, or effectiveness of the information or its ability to achieve specific outcomes.
Use at Your Own Risk: You acknowledge that any reliance on the information or tools provided is at your sole risk.

3. User Information and Privacy

We collect only the following personal information when voluntarily provided by you:

Name
Email address

This information may be used to:

Send newsletters, promotional emails, or other communications to subscribers;
Respond to inquiries submitted via our contact form;
Improve the functionality, performance, and user experience of the Website.

We use tracking and analytics tools to monitor user behavior and enhance our services, including:

Cookies;
Meta Pixel;
Web analytics services (e.g., Google Analytics);
Other third-party tracking technologies implemented from time to time.

For detailed information on how we collect, use, and protect your personal data, please refer to our Privacy Policy at https://optimizerate.com/privacy-policy (link to be implemented). By using our Website, you consent to our data practices as described in the Privacy Policy, in compliance with Hong Kong’s Personal Data (Privacy) Ordinance (Cap. 486) and other applicable laws.

4. Cookies and Tracking

Our Website uses cookies and similar technologies to track user behavior and enhance functionality. By using the Website, you consent to the use of cookies as described in our Privacy Policy. You may manage your cookie preferences through your browser settings, but disabling cookies may affect the Website’s functionality.

5. Payments and Billing

Our Website facilitates one-time and recurring payments for services through secure third-party payment gateways. By making a purchase, you agree to the following:

Authorization: You represent and warrant that you are authorized to use the payment method provided and that all payment information is accurate.
Fees: You agree to pay all fees associated with your selected service(s), including any applicable taxes or additional charges disclosed at the time of purchase.
Recurring Payments: For subscription-based services, you authorize recurring charges to your provided payment method until you cancel your subscription. Cancellation instructions are provided in the account management section of the Website or by contacting us via https://optimizerate.com/contact-conversion-rate-optimization-agency.
No Refunds: All payments are non-refundable unless otherwise stated or required by applicable law.
Payment Disputes: Any disputes regarding payments must be reported to us within 30 days of the transaction via the contact form. We are not responsible for errors or disputes arising from third-party payment processors.

6. No Warranty

The Website and its content are provided “as is” and “as available” without any warranties, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant:

The accuracy, completeness, or timeliness of any information or tools provided;
That the Website will be uninterrupted, error-free, or secure;
That the use of our services will result in specific outcomes or conversions.

To the fullest extent permitted by law, we disclaim all warranties, whether express, implied, statutory, or otherwise.

7. Limitation of Liability

To the maximum extent permitted by Hong Kong law, Optimize Rate, its affiliates, officers, directors, employees, agents, and licensors shall not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising out of or in connection with your use of the Website, reliance on its information, or use of any third-party services linked to or integrated with the Website.

Our total liability to you for any claim arising under these Terms shall not exceed the total amount you have paid to us for the services in the twelve (12) months preceding the claim.

8. Intellectual Property

All content, including text, graphics, logos, trademarks, service marks, software, and other materials on the Website, is the exclusive property of Optimize Rate or its licensors and is protected by Hong Kong and international copyright, trademark, and other intellectual property laws.

You may not copy, reproduce, distribute, modify, create derivative works, or otherwise use any content without our prior written permission. Any unauthorized use may result in legal action.

9. Third-Party Services

Our Website may integrate or link to third-party services, including AI tools, analytics platforms, and payment gateways. We are not responsible for the content, accuracy, reliability, security, or privacy practices of these third-party services. Your use of such services is at your own risk, and you should review their respective terms and policies.

10. User Conduct

You agree to use the Website in compliance with all applicable laws and these Terms. You shall not:

Use the Website for any unlawful, fraudulent, or malicious purpose;
Attempt to gain unauthorized access to any part of the Website, its servers, or systems;
Interfere with or disrupt the Website’s functionality, security, or performance (e.g., through hacking, denial-of-service attacks, or malware);
Scrape, copy, or extract data from the Website without permission;
Reverse-engineer, decompile, or disassemble any software or tools provided by the Website.

We reserve the right to investigate and take appropriate action, including legal action, against any user who violates this section.

11. Subscription Emails and Communications

By providing your name and email address through our Website’s forms, you consent to receive communications from us, including newsletters, promotional emails, and service-related updates. You may opt out at any time by clicking the “unsubscribe” link in our emails or contacting us via https://optimizerate.com/contact-conversion-rate-optimization-agency. We comply with applicable anti-spam laws, including Hong Kong’s Unsolicited Electronic Messages Ordinance (Cap. 593).

12. Termination and Suspension

We reserve the right to suspend or terminate your access to the Website, without notice or liability, if we reasonably believe you have violated these Terms or engaged in conduct that poses a risk to the Website, its users, or our operations. Upon termination, your right to access the Website and its services will cease immediately.

13. Modifications to These Terms

We may update or modify these Terms at any time, effective immediately upon posting on the Website. We will notify users of material changes via email (if provided) or a prominent notice on the Website. Your continued use of the Website after such changes constitutes your acceptance of the revised Terms.

14. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of Hong Kong, without regard to its conflict of law principles.

Any disputes arising out of or in connection with these Terms shall be resolved through good-faith negotiations. If a resolution cannot be reached, disputes shall be submitted to binding arbitration in Hong Kong under the rules of the Hong Kong International Arbitration Centre (HKIAC). The arbitration shall be conducted by a single arbitrator, and the language of arbitration shall be English. The decision of the arbitrator shall be final and binding.

15. Severability

If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect.

16. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Optimize Rate regarding your use of the Website and supersede any prior agreements or understandings, whether written or oral.

17. Contact Information

For questions, concerns, or complaints about these Terms, please contact us via our contact form at https://optimizerate.com/contact-conversion-rate-optimization-agency.

By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.