Privacy Policy

Effective Date: July 12, 2025

Optimize Rate (“we,” “us,” or “our”), a business registered in Hong Kong, operates the website at www.optimizerate.com (the “Website”). We are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, share, and protect your personal information in accordance with Hong Kong’s Personal Data (Privacy) Ordinance (Cap. 486) and, where applicable, international data protection laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Website.

1. Information We Collect

We collect the following types of information:

1.1 Personal Information

We only collect personal information that you voluntarily provide through our Website:

Name: Provided when you submit forms, such as the contact form or newsletter subscription.
Email Address: Provided for contact purposes, newsletter subscriptions, or account creation.

1.2 Non-Personal Information

We collect non-personal information automatically through tracking and analytics tools to understand user behavior and improve our services:

Usage Data: Information about how you interact with our Website, such as pages visited, time spent, and clicks.
Device and Technical Data: IP address, browser type, operating system, device type, and other technical information.
Cookies and Tracking Technologies: We use cookies, Meta Pixel, Google Analytics, and other third-party analytics tools to monitor user activity and personalize your experience. See Section 5 for details.

1.3 No Children’s Data

We do not knowingly collect personal information from individuals under 16 years of age. If we learn that we have collected such data, we will promptly delete it. Please contact us if you believe we have inadvertently collected data from a minor.

2. How We Use Your Information

We use your information for the following purposes:

Service Delivery: To provide and improve our services, including offering insights, strategies, and tools to enhance website conversion rates.
Communication: To send newsletters, promotional emails, and service-related updates to subscribers. You may opt out at any time (see Section 7).
Analytics and Personalization: To analyze user behavior, improve Website functionality, and tailor content to your preferences.
Payment Processing: To process one-time and recurring payments for our services through secure third-party payment gateways.
Legal Compliance: To comply with applicable laws, regulations, or legal processes, including Hong Kong’s Personal Data (Privacy) Ordinance.

3. Legal Basis for Processing

We process personal information based on the following legal grounds:

Consent: When you provide your name and email address or agree to receive communications.
Contract: To fulfill our obligations under our Terms and Conditions, such as processing payments or responding to inquiries.
Legitimate Interests: For analytics, Website improvement, and fraud prevention, provided these interests do not override your rights.
Legal Obligation: To comply with applicable laws or respond to legal requests.

For users in the EU, GDPR provides the framework for these legal bases. For users in California, CCPA governs how we handle your data.

4. How We Share Your Information

We share your information only with the following third parties:

Analytics Providers: Tools like Meta Pixel and Google Analytics process usage and technical data to help us understand user behavior.
Email Management Tools: We use services (e.g., Mailchimp) to manage and send newsletters or promotional emails.
Payment Processors: Third-party payment gateways (e.g., Stripe, PayPal) process payments securely.

These providers are contractually obligated to protect your data and use it only for the purposes we specify. We do not share your personal information with any other third parties, except:

Legal Authorities: If required by law, court order, or government request, or to protect our rights, property, or safety.
AI Tools: Our services may use third-party AI tools for insights, but these tools process only anonymized or aggregated data and do not receive your personal information.

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance user experience and track behavior:

Essential Cookies: Necessary for the Website to function properly (e.g., session management).
Analytics Cookies: Used by tools like Google Analytics and Meta Pixel to analyze user behavior and improve our services.
Marketing Cookies: Used to deliver personalized advertisements or track ad performance.

We provide a cookie consent banner on our Website, allowing you to manage your cookie preferences. You can also control cookies through your browser settings, but disabling cookies may affect Website functionality. For more details, please review our Cookie Policy at https://optimizerate.com/cookie-policy (link to be implemented).

6. Data Storage and Security

Your personal information is stored in secure cloud-based databases and email management tools, protected by industry-standard encryption (e.g., AES-256) and access controls. We take reasonable measures to safeguard your data against unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

7. Your Rights

You have the following rights regarding your personal information, subject to applicable laws:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your data, which we will honor unless required to retain it for legal purposes.
Opt-Out: Unsubscribe from newsletters or marketing emails via the “unsubscribe” link in our emails or by contacting us.
Restriction or Objection: Restrict or object to certain uses of your data (e.g., for direct marketing).
Data Portability: Request your data in a structured, machine-readable format (where applicable).

To exercise these rights, contact us via our contact form at https://optimizerate.com/contact-conversion-rate-optimization-agency. We will respond within 30 days (or as required by law, e.g., 40 days under Hong Kong’s PDPO).

For California residents, under the CCPA, you have the right to opt out of the sale of personal information (we do not sell your data) and request information about data collection and use.

8. Data Retention

We retain your personal information only as long as necessary:

Name and Email: Retained until you unsubscribe from communications or request deletion.
Analytics Data: Retained in anonymized or aggregated form for up to 24 months.
Payment Data: Retained as required by law (e.g., for tax or accounting purposes) and then deleted or anonymized.

Upon your request to delete your data, we will comply promptly, subject to legal retention obligations.

9. International Data Transfers

As we serve users worldwide, your data may be transferred to and processed in Hong Kong or other countries where our service providers (e.g., analytics or email management tools) operate. We ensure that such transfers comply with applicable data protection laws, using safeguards like Standard Contractual Clauses (for GDPR) or equivalent measures.

10. Third-Party Links and Services

Our Website may contain links to third-party websites or services (e.g., payment gateways, analytics tools). We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before engaging with them.

11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. We will notify you of material changes via email (if provided) or a notice on our Website. Your continued use of the Website constitutes acceptance of the updated policy.

12. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us via our contact form at https://optimizerate.com/contact-conversion-rate-optimization-agency.

13. Complaints

If you believe we have mishandled your personal data, you may file a complaint with us directly or with a supervisory authority:

In Hong Kong: Office of the Privacy Commissioner for Personal Data (PCPD) at https://www.pcpd.org.hk.
In the EU: Your local data protection authority.
In California: The California Attorney General’s office.

By using our Website, you acknowledge that you have read, understood, and agree to this Privacy Policy.