Optimization Services

Funnel Conversion Optimization

Increase your Return On Ad Spend by optimizing your website's performance using our modern tools and recommendations..

Generative Engine Optimization

Track and improve your brand's representation in Generative Engine tools like ChatGPT, Grok, Perplexity, Claude, Gemini, and so on.

Improve your conversion rate by better understand customer behaviour, and their needs on your website.

Visualize Customer Behaviour

Improve Sales Funnel and Landing Pages

We analyze and improve your sales funnel and landing pages so that you get more paying customers from existing traffic.

Process

We discuss your current needs and challenges, and understand what you are presently doing to improve conversion rate, including what tools you are using and what data you are collecting. We help you to set up state-of-the-art tools and methods to improve your sales funnel and landing pages and provide you with analysis on what needs improvement, so you know that you are getting best practice recommendations to implement.

Improve Your Position in GPTs / Generative Engines

We track and analyze how your brand and busienss is being represented in leading Generative Engines like ChatGPT. We then provide strategic steps to improve your listing and representation.

Process

We start by generating an analysis of how your business is currently represented in the leading GPTs. We then go through this analysis with you to see what improvements you would like to make. Utilising our exclusive GPT insights that only we have access to, we provide you strategic steps to improve your representation so that your brand is strong in these AI tools.

Visualize Customer Behavior

We integrate leading tools into your platform so that you can see exactly what your customers are doing, and understand their behavior

Process

We help you to integrate tools into your website to give you direct insight into customer behaviour. Session recordings are used to observe what actions a customer takes on your website and see if they changed their mind. Heat maps show where customers are focusing their attention, which helps us optimize your page flow and funnel to improve website outcomes.

Learn why your website is causing friction:

• Failed clicks – user clicked on a page element with no result.

• Rage clicks – user clicked the same thing repeatedly.

• Excessive scrolling – user scrolled through a page more than expected.

• Bounce – user navigated to a page then quickly returned to the previous one.

• Abandoned shopping carts - user adding items but didn't commit to purchase.

• Code errors – the percentage of sessions that have client side code errors.

Watch recordings of your user's behaviour:

• Watch how your user navigated through your funnel and around pages.

• Learn how they are interacting with page content to understand where they are missing your intent or the page's purpose.

• Understand why they are backtracking, or exiting out of pages when they don't find what they are looking for.

"Optimize Rate transformed our website, boosted our conversions and helped us to have more paying customers."

Alison Marie

"I was having difficulty getting customers to sign up for a discovery call, and Optimize Rate helped improve that for me. I now have a very full diary."

Bryan Nichols

★★★★★

★★★★★