Conversion Rate Optimization

Improve Sales Funnel and Landing Pages

We analyze and improve your sales funnel and landing pages so that you get more customers coming to you.

Client Success

We use state-of-the-art tools and methods to improve your sales funnel and landing pages, so you know that you are getting best practice recommendations to implement.

Visualize Customer Behavior

We integrate leading tools into your platform so that you can see exactly what your customers are doing, and understand their behavior

Customer Visualisation

Session recordings are used to observe what actions a customer has taken on your website before they changed their mind. Heat maps show where customers are focusing their attention, which can help you redesign your pages and flow to give them what they are looking for.

Learn why your website is causing friction:

• Failed clicks – user clicked on a page element with no result.

• Rage clicks – user clicked the same thing repeatedly.

• Excessive scrolling – user scrolled through a page more than expected.

• Bounce – user navigated to a page then quickly returned to the previous one.

• Abandoned shopping carts - user adding items but didn't commit to purchase.

• Code errors – the percentage of sessions that have client side code errors.

Watch recordings of your user's behaviour:

• Watch how your user navigated through your funnel and around pages.

• Learn how they are interacting with page content to understand where they are missing your intent or the page's purpose.

• Understand why they are backtracking, or exiting out of pages when they don't find what they are looking for.

"Optimize Rate transformed our website, boosted our conversions and helped us to have more paying customers."

Alison Marie

"I was having difficulty getting customers to sign up for a discovery call, and Optimize Rate helped improve that for me. I now have a very full diary."

Bryan Nichols

★★★★★

★★★★★