9 Steps to Improve Your CRO Strategy

1. Set Clear Goals

Decide exactly what you want to achieve and compare it to industry standards.

Example: If SaaS companies average 8.5% conversion rates and you're at 7%, aim for 7.7% next quarter.

2. Organize Your Data

Break down your visitors into groups (by location, how they found you, etc.) to understand different types of customers.

3. Focus on the Biggest Problems

Fix the metrics that matter most to your business first. Don't get distracted by numbers that look good but don't help sales.

4. Make Your Site User-Friendly

Use tools like Hotjar to see where people click and scroll, then improve those areas.

5. Test Different Versions

Try different versions of your pages to see which works better. Test one thing at a time for clear results.

6. Show Social Proof

Display customer reviews, testimonials, and ratings to build trust.

7. Listen to Your Customers

Ask for feedback through surveys and reviews. Offer small incentives to encourage honest responses.

8. Keep Monitoring and Improving

Use tools like Google Analytics to track your progress and make changes based on what you learn.

9. Bring Back Visitors Who Didn't Convert

Use email marketing and retargeting ads to reach people who visited but didn't buy. This can increase conversions by up to 150%.